'Made of Mayfair' Launches At London Design Festival 2014
View the ‘Made of Mayfair’ film here by Grosvenor Estates London.
The New Craftsmen define craftsmanship not only by the skills and beauty of the finished object but also the intellectual curiosity of the maker & how these inform their ideas & process.
‘Made of Mayfair’ is designed to showcase this intellectual curiosity & reinforce the process & work of our makers.
We invited our makers to take a guided walk through Mayfair. Our brief was for them to respond to its rich architecture, fascinating stories & artisan traditions.
Please join us for a walk through Mayfair this September & trace the steps of our makers with our expert tour guide, historian and founder of Fox & Squirrel: Penelope Sacarofou. Each walk concludes at the ‘Staircase to Somewhere’ on Duke Street, and offers a fascinating opportunity to peer into the minds of the makers. ‘Made of Mayfair’ will culminate in an exhibition of new work at our space in North Row in May 2015.
There are 5 walks taking place through London Design Festival. Each starts with an introduction to The New Craftsmen & The ‘Made of Mayfair’ project at our space on North Row where each participant will receive a copy of our limited edition typographic ‘Made of Mayfair’ map designed by Mr Smith before embarking on a two hour walk through Mayfair. The walk will end at ‘The Staircase To Somewhere’ – an atmospheric space inhabited by our makers & their work throughout the week.
Schedule of Walks – book here
Saturday 13 September – 10am to 12.30 – showcasing the work of stitcher & calligrapher Rosalind Wyatt
Monday 15 September – 10am to 12.30 – showcasing the work of natural dyer and quilter Katherine May
Thursday 18 September – 10am to 12.30 – showcasing the work of historic paint specialist Pedro da Costa Felgueiras
Friday 19 September – 10am to 12.30 – showcasing the work of potter Billy Lloyd
Saturday 20 September – 10am to 12.30 – showcasing the work of textiles designer Aimee Betts
The Staircase to Somewhere
73 Duke Street, Mayfair, London, W1K 5NZ
The Staircase will be open from 12pm – 4pm every day throughout the festival for drop in visits with a changing programme of activity by the Made in Mayfair makers.
Saturday 13th September – Sticher and Calligrapher Rosalind Wyatt. Step inside the Staircase to Somewhere to view some of Rosalind’s most precious work and reference points and scribe your own inspirational Mayfair moment on the wall.
Monday 15th & Tuesday 16th September – Natural dyer and textile artist Katherine May will be creating a pop-up plant and flower dying lab.
Wednesday 16th September – Hand weaver Catarina Riccabona will be showcasing a selection of her stunning textiles.
Thursday 18th September – Historic paint specialist Pedro da Costa Felgueiras will be recreating his workshop in the staircase, bringing the sights, smells and sounds of his evocative space into the heart of Mayfair.
Friday 19th September – Potter Billy Lloyd took the walk as inspiration to spend a further two days in Mayfair exploring surface pattern and textural detail. The Staircase to Somewhere (lined with listed decorative tile work) will be a fitting backdrop for a showcase of his images.
Saturday 20th September – textile artist Aimee Betts will be using the space as a 3-D mood board of swatches, sketches, ideas and samples inspired by her fascination with decorative braiding work.