Mission

 

Discover Our Mission

The New Craftsmen was established in 2012 as a platform for genuine and meaningful craft, playfully imagined and properly made by artisans of the British Isles.

Founded on a belief in the joyful, enduring value of finely crafted wares, our pioneering initiative has grown to become a substantial community of makers with a rich variety of expertise, including textiles, furniture and pottery, lighting and artwork.

With our makers we develop collections that reinvent traditional techniques and create contemporary work imbued with the specific cultures and places in which they take shape. Hammered, thrown, woven, gleaned, spun, spliced, bound, knotted, whittled, blown and dyed – every work is alive with the spirit of its making.

Working across a generous range of scales – from a humble ceramic bowl to complete interiors – we also enable bespoke commissions and produce wholly unique projects.

We make visible the life of things: useful, beautiful objects to enjoy every day.

Humanity

We believe that every crafted object is an expression of self and a maker’s commitment to their craft, skill and material. Through storytelling, projects, and collections we strive to present the human-face of our makers’ work and business, celebrating the emotional connection they have to their craft to ensure it is enjoyed and valued by those who buy and commission from us. In all we do, we respect and support the work of our makers, enabling them to develop work of complete distinctiveness that reflects their unique identity.

Integrity

We uphold ourselves and our makers to the highest standards, working only with the most skilled, committed and passionate individuals. Some are recognised and awarded, others are perhaps undiscovered and less well known, but all are completely dedicated to perfecting a particular skill or discipline, even if it takes a lifetime. We uphold ourselves to the same standards - offering the highest level of service to our clients which is both complete and discreet - and providing the utmost care and support to all our makers, partners and suppliers. Finally, we strive to protect and respect the anthology of craft skills found in the British Isles and the communities surrounding them, ensuring their longevity through enterprise, reinvention and progress.

Imagination

Craft is inextricably linked to tradition. We feel our role is to respect this heritage but also move it on and unleash craft’s potential in different ways. This means finding and developing briefs that allow makers to explore and express their imagination and push the boundaries of their craft further. People, places, materials, modes of production, collaborations, new categories and forms - new ways to see and rethink craft and its use. We also draw on our own creativity to present the work of our makers in the most compelling way possible, telling our makers’ story of process, materiality, and inspiration, with emotion and real authenticity.