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Makers House
Project Details
PARTNER: Burberry
PROJECT: Makers House
DATE: September 2016
For Burberry’s first ‘buy now’ fashion collection, they wanted to showcase their enduring commitment to craftsmanship. In collaboration with their creative team, we developed Makers House, a temporary show space highlighting Britain’s finest craft makers through a daily programme of dynamic activation.
The New Craftsmen curated a rich network of craft makers, artists and performers to bring the backstory of the collection to life. This included a scribe’s tent, occupied by calligrapher and artist Rosalind Wyatt, alongside a stitching and embroidery station populated by the London School of Needlework. In a suspended moment of architectural poetry, we provided a restored spiral staircase, installed and embellished by James Plumb Studio.
The result was an engine room of creativity, which encapsulated the traditional English home, a space for making, reflection and contemplation, designed to set the scene for visitors before they journeyed upwards to view the Burberry collection.
The Show
The Show
Over eight days, Makers House greeted over 30,000 visitors, with many visitors returning 3 or 4 times to immerse themselves in multiple experiences.
By leveraging our connection to craft and making, we were able to inject a different spirit and energy into the Burberry brand, and enabled fans and visitors to connect with the brand in a completely different way.
To find out more about working with us and what we can bring to your brand, please get in touch with [email protected] to make an appointment.