PROJECT: Makers House
DATE: September 2016
For Burberry’s first ‘buy now’ fashion collection, they wanted to showcase their enduring commitment to craftsmanship. In collaboration with their creative team, we developed Makers House, a temporary show space highlighting Britain’s finest craft makers through a daily programme of dynamic activation.
The New Craftsmen curated a rich network of craft makers, artists and performers to bring the backstory of the collection to life. This included a scribe’s tent, occupied by calligrapher and artist Rosalind Wyatt, alongside a stitching and embroidery station populated by the London School of Needlework. In a suspended moment of architectural poetry, we provided a restored spiral staircase, installed and embellished by James Plumb Studio.
The result was an engine room of creativity, which encapsulated the traditional English home, a space for making, reflection and contemplation, designed to set the scene for visitors before they journeyed upwards to view the Burberry collection.
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