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Our Team
We are a small, friendly and dedicated team of experts who are ambitious for craft and the role it can play in the world. Spanning brand and marketing, sales, product, operations, finance, e-commerce and customer service; our range of backgrounds means that we all bring our different perspectives and experiences to the table. Our values - humanity, integrity and imagination - lie at the very heart of all our decisions and actions, from how we treat each other to how we wrap and package our products. Beyond the immediate team, we also enjoy working with talented and passionate individuals - including photographers, writers, musicians, poets, illustrators, artists - to bring our brand and vision to life. If you think you are one of these people, get in touch to start a conversation by emailing [email protected] or by visiting our careers page to view the current opportunities.
Leadership Team

Managing Director
Having studied at both LSE and SOAS, Yelena spent 5 years as a strategy consultant at Wolff Olins advising clients across technology and retail. With a deep appreciation for narrative-led brands, and the ambition to put experience and learning into practice, Yelena joined The New Craftsmen in 2014 just as they opened their first permanent space in Mayfair. As Business Development Manager, Yelena defined and established the product and service proposition for the trade audience, building the systems and team to deliver significant revenue. In 2016, Yelena was asked to join the board as Commercial Director, overseeing growth strategies for Trade, B2B (brand collaborations), retail and bespoke services. Since June 2018, Yelena took over the running of the business as Management Director, defining an ambitious vision focusing on a highly distinctive product and service offer for crafted interiors.

Creative Director
Prior to founding The New Craftsmen, Catherine spent 15 years as a product, trend and brand developer for British high street brands such as Sainsbury’s and Habitat . Her global travels exposed her to a colourful array of making, and makers, within workshops and homes which fuelled her fascination for the human and cultural aspects of craft, whilst merging it with that for her love of beautiful, well designed objects. In 2010 Catherine shifted her focus, touring the British Isles to meet regional craftsmen and traditional manufacturers. Having built her knowledge of materials, processes and provenance, she now works with craft makers to develop exclusive collections and bespoke products.

Co-Founder & Executive Chairman
Following an international career in the luxury industry Mark has developed an appreciation for craftsmanship and the people behind it. Before co-founding The New Craftsmen he set up and chaired the Savile Row Bespoke Association which protects and promotes the art of hand-craft tailoring on Savile Row; he is currently chairman of The Queen Elizabeth Scholarship Trust and a director of Walpole.