Yelena Ford Managing Director

Yelena joined The New Craftsmen in 2014 as Business Development Manager, establishing our service and product offer for the trade audience before progressing to Commercial Director in 2016, taking on showroom sales, services and brand collaborations. Prior to joining The New Craftsmen Yelena was a strategist at Wolf Olins focusing on retail and technology clients, and is a graduate of the LSE and SOAS.