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Location: Showroom (34 North Row) and WFH

Type: Permanent

Salary: £30,000 to £32,000 depending on experience + commission

Hours: 40 hours

Reporting to: Head of Sales

Proposed start date: Feb/March 2022


The New Craftsmen is looking for a passionate, enterprising Trade Sales Manager to join the company and nurture our business with trade clients in UK and Europe.

Since 2012 The New Craftsmen has defined a strong product and service proposition for the trade audience; significantly growing our collections and maker network to be a useful and creative resource for this market.

Whilst rooted in the UK’s craft eco-system, our ambition is global. Today, we work with a wide variety of clients - including interior designers, architects, developers, and hotel groups - enabling them to work with our networks of makers to order and commission bespoke works for their projects.

The new candidate will be responsible for cultivating and driving growth with existing client relationships within UK and Europe; building new relationships with a fresh list of prospects in both markets; and winning business across high-end residential, architectural projects and ‘boutique’ hospitality clients (e.g. hotels and restaurants).

Passionate about craft & design, and hungry to work with both UK and international brands in this area, you will be comfortable holding your own in a wide variety of situations, seeing conversations through from initial contact to full sales conversion, ensuring that there is a high level of satisfaction and repeat business from those that we work with.


  • Securing weekly face-to-face meetings – at our showroom or at the clients’ studio – with a targeted prospect list of interior designers
  • Travelling to Europe twice a year to meet with new and existing clients and further embed them in The New Craftsmen’s world of makers and collections
  • Develop new relationships with UK and European clients introducing them to our product and service offer, and provide relevant suggestions that align with their aes-thetic and creative vision
  • Maintaining a comprehensive and accurate record of in-progress sales, leads, oppor-tunities and ensuring timely follow up to secure orders
  • Building up a pipeline of sales opportunities, working towards both monthly and an-nual targets to help realise ambitious growth in this area
  • Owning KPIs which reflect your sales performance including tracking conversion, cli-ent appointments, annual client spend and ATV
  • Working with other members of the team to ensure that each job is appropriately contracted, managed, and delivered through to completion; ensuring the journey is both simple, efficient and enjoyable so our clients come back to us time and time again
  • Working with the Head of Trade Sales and Marketing Manager to help identify part-nership opportunities within relevant markets to support client development
  • A constant health-check of your trade database - making sure the data is clean, up-to-date, and segmented in the most appropriate and effective fashion
  • Representing The New Craftsmen at industry events & networking opportunities


  • Proven sales experience working with trade clients on both stock orders and be-spoke work
  • Demonstrable knowledge of the interior design & hospitality market in the UK & Europe and how to navigate it effectively
  • A good eye for detail and design and a passion for interior design and the role of craft within it
  • A creative aptitude to recommend, suggest and help imagine how craft can be inte-grated into an interiors environment and our clients’ projects
  • Some understanding of material certification requirements for interior design and the hospitality market
  • Excellent and efficient customer service that also embodies our brand values: hu-manity, integrity and imagination
  • Ability to work autonomously and be self motivated and pro-active, and a hungry to win business
  • Well organised and ability to work under pressure, prioritise and complete tasks
  • Ability to think laterally and work collaboratively with other staff members and third party organisations
  • Strong numeracy for estimating and negotiating deals


The New Craftsmen curates, commissions and sells unique contemporary objects that are rooted in craftsmanship and narrative. Spanning furniture, lighting, textiles, gifts, ceramics and decorative accessories, our range is made by a network of over 100 makers across the British Isles.

We collaborate with our makers to refine and redefine the value of craft. We do this by developing exclusive collections that are available through our Mayfair space and online, by inviting leading talent of the craft world to develop bodies of work for shows and exhibi-tions, and by overseeing bespoke commissions.

Our ambition is to meet the growing appetite for contemporary craft and design, and in doing so transform the market place for craft internationally.


Please send a copy of your CV and a single page covering letter expressing your interest and why you might be suitable for the position to Fenella Henderson [email protected]

The application closing date is Tuesday 15th February 2022.

We welcome applications from talented candidates. If you feel you have the skills and experience to enhance The New Craftsmen team please send a CV and cover letter to [email protected].