Location: Hybrid: London office & WFH

Type: Full-time, Permanent

Salary: £45+ depending on experience + commission

Hours: 40 hours

Reporting to: Managing Director

Proposed start date: By April 2024


The New Craftsmen is looking for a dynamic Senior Sales Manager to spearhead sales across our UK and international client base taking on an exciting list of clients and dynamic markets with high growth potential.

Since 2012 The New Craftsmen has defined a strong product and service proposition for the trade audience; significantly growing our collections and maker network to be a useful and creative resource for this market.

Whilst rooted in the UK’s craft eco-system, our ambition is global. Today, we work with a wide variety of clients - including interior designers, architects, developers, and hotel groups- enabling them to work with our networks of makers to order and commission bespoke works for their projects.

The new candidate will be tasked to own and lead on sales - responsible for generating significant growth with our established clients, as well as building new relationships with a fresh list of prospects in both markets; and winning business across high-end residential, architectural projects and ‘boutique’ hospitality clients (e.g. hotels and restaurants).!You will work closely with the Managing Director & CEO on defining acquisition and retention tactics, thinking creatively about how this works remotely as well as in-person.

Working confidently and self-sufficiently, the role requires international travel to meet with and engage with clients; introducing our brand and offer and securing orders and commissions on our collections. You will advise on which markets we should be engaging with based on a strong sales pipeline and client engagement opportunity, as well as where our portfolio and unique approach will have impact.

You will in the future manage a team of Sales Managers and be responsible for their weekly workload and overall development journey, as well as defining their sales KPIs with the Managing Director.

Passionate about craft & design, and hungry to work with both UK and international clients in this area, you will be comfortable holding your own in a wide variety of situations, seeing conversations through from initial contact to full sales conversion, ensuring that there is a high level of satisfaction and repeat business from those that we work with.


- Owning a client list of some of the biggest and most influential interior design studios in the UK, Europe and USA; understanding their distinct needs and active projects to ensure a tailored service experience

- Engaging with existing clients either over the phone or via video call, to share new collections and discuss commissions and orders; bringing in relevant expertise (either from the product team or the makers themselves) in order to secure and close orders - Securing weekly face-to-face meetings – ordinarily at the clients’ studio – with a targeted prospect list of interior designers in the UK

- Travelling twice a year to meet with new and existing clients and further embed them in The New Craftsmen’s world of makers and collections; showcasing a body of samples that relate and bring our collections and maker stories to life

- Exploring new formats and modes of engagement that help encourage connectivity to our brand and makers; working with the Managing Director to identify suitable partners and consider ROI

- Having a finger on the pulse of the interior design scene across our markets and the active projects that represent opportunity for our collections and makers

- Connecting with a list of cold prospects, via phone and video call initially, and nurturing these clients to become highly engaged and connected to our brand and product universe

- Helping to build case studies that demonstrate how craft has been integrated into a variety of projects, from small details to ambitious installations

- Maintaining a comprehensive and accurate record of in-progress sales, leads, opportunities and ensuring timely follow up to secure orders

- Building up a pipeline of sales opportunities, working towards both monthly and annual targets to help realise ambitious growth in this area

- Owning KPIs which reflect your sales performance including tracking conversion, client appointments, annual client spend and ATV

- Working with other members of the team to ensure that each job is appropriately contracted, managed, and delivered through to completion; ensuring the journey is simple, efficient and enjoyable so our clients come back to us time and time again

- A constant health-check of your trade database - making sure the data is clean, up-to date, and segmented in the most appropriate and effective fashion

- Representing The New Craftsmen at industry events & networking opportunities as the key ambassador of the brand.


• At least 5 years proven sales experience working with trade clients on both stock orders and bespoke work

• Demonstrable knowledge of the interior design & hospitality market across UK and the US and how to navigate it effectively

• A good eye for detail and design and a passion for interior design and the role of craft within it

• Knowledge and interest in the UK craft industry, preferably with experience of bespoke high-end hand crafted furniture and/or lighting

• A creative aptitude to recommend, suggest and help imagine how craft can be integrated into an interiors environment and our clients’ projects

• Some understanding of material certification requirements for interior design and the hospitality market

• Excellent and efficient customer service that also embodies our brand values: humanity, integrity and imagination

• Ability to work autonomously and be self-motivated and pro-active, and hungry to win business

• Willling to travel internationally

• Well organised and ability to work under pressure, prioritise and complete tasks

• Ability to think laterally and work collaboratively with other staff members and third party organisations

• Strong numeracy for estimating and negotiating deals


Please send a copy of your CV and a single page covering letter expressing your interest, why you might be suitable for the position and what your current/last terms of employment are/were (salary, commission, notice and any other relevant) to

The application deadline is Friday 8th March.



Location: Hybrid: London office & WFH

Type: Ongoing flexible, freelance

Salary: Dependent on experience

Hours: 4 - 12 hrs per week (more during events)

Reporting to: Managing Director

Proposed start date: Mid-March 2024


The New Craftsmen is looking for an ambitious Marketing Assistant to work across PR, social media, copy-writing and events; and contributing to the delivery of our brand
and marketing goals.

Since 2012 The New Craftsmen has built a business representing British-Isles-based makers and their collections across various channels, audiences and markets. We are now
a dynamic, multi-channel platform committed to bringing the work of British craft-makers to an international audience.

We are looking for a confident, bright, passionate candidate with a can-do attitude, who understands the power and value of storytelling in the craft landscape, and communicating these stories across all our touch-points.

You will be responsible for copywriting across all channels including our website, social media, newsletters, printed collateral & catalogues, and press releases- and will understand the nuances and requirements for each. You will own The New Craftsmen’s tone of voiceand blend rich creative content with efficient execution to generate the most impact. Supporting on all events, you will help to create immersive experiences for clients that are in keeping with the values and imagination of our brand; ensuring all details are on point and enabling clients to engage with the story of a collection or the process of a maker in new way. This is an exciting and varied opportunity to support an ambitious and growing business. With a passion for craft and design you will be excited to showcase the best of British craftsmanship to our audiences; delighting both new and existing clients.


- Writing our brand and product copy across all channels to a high level of quality; bringing the voice of our maker to the fore and their processes to life; and helping our clients understand the value inherent in all our pieces and collections

- Liaising with the Managing Director and CEO on idea generation, with a level of self-sufficiency to put forward ideas and create a rich calendar of content across our channels

- Creating inspiring blog posts that bring our brand and maker stories to life, working with different writers, makers and partners to deliver new content and enrich our storytelling capabilities

- Updating catalogues within formation and imagery on our new collections

- Contributing to the planning and writing of the printed collateral from initial con-cept to delivery

- Liaising with our PR agency on writing press releases; ensuring they have the image-ry, assets and information on key collections and stories to pitch to journalists and titles

- Generating and updating content for social media (Instagram, Pinterest, Facebook, LinkedIn) that align with our product cycles and also with the stories we are telling across other channels

- Establish and develop a reciprocal relationshipwith our makers whichsees the shar-ing of assets and ensure that we can tell their story to press and clients in the most effective way


  • Proven experience in a marketing role with an emphasis on social media and digital communications

  • Strong copy writing skills (from product to blogposts), with excellent attention to detail

  • Ability to implement a brand’s tone of voice and values through written and verbal communication

  • Highly organized, able to prioritise tasks and move with the pace of the business

  • Competent on event delivery; knowing what good looks like across large and small details.

  • Computer skills with command of InDesign, Photoshop, Excel and Mailchimp, and the Microsoft suite. Competent use of social media management apps such as Later and Mailchimp.

  • A passion for storytelling, you are excited and energized to get our stories known and celebrated in the world

  • A strong creative eye, helping to select visual assets that bring to life the written word


Please send a copy of your CV and a single page covering letter expressing your interest, why you might be suitable for the position and what your current/last terms of employment are/were (salary, commission, notice and any other relevant) to

The application deadline is Friday 8th March.